Dear Shopify founder,
Let’s be straight with each other.
You’ve built something real.
A product people actually want. A brand you’re proud of. Revenue that proves the idea works.
But here’s the uncomfortable truth:
Every day your Meta ads aren’t performing is a day your competitors are taking customers that should be yours.
And it’s not because you’re not smart enough. It’s not because your product isn’t good enough.
It’s because running Meta ads at scale is a full-time job — and you’re already doing four of those.
You’re refreshing Ads Manager at midnight wondering why last Tuesday’s creative died.
You’re second-guessing every decision: Change the creative? Broaden the audience? Kill the campaign? Increase the budget?
Meanwhile your cost per purchase is creeping up, your ROAS is inconsistent, and you’re spending real money without knowing if it’s actually working.
That inconsistency is costing you tens of thousands of dollars a year.
Not in wasted spend. In revenue you never made.
So you’ve probably tried a few things.
Maybe you hired an agency.
They promised you the world. Charged you $3–5k a month. Handed you off to someone two years out of university. Sent you a glossy PDF every month full of impressions and reach numbers that looked great and meant absolutely nothing to your bottom line.
So what did you actually get? A lighter bank account and the same problems.
Or maybe you tried an offshore freelancer.
Cheaper upfront. But completely disconnected from the Australian market, your customer psychology, and your brand voice. Generic creative. Generic strategy. Generic results.
So what did you actually get? You got what you paid for.
Or maybe you’ve just kept doing it yourself.
Because at least then you know exactly what’s happening.
So what’s the cost of that? Every hour you spend in Ads Manager is an hour you’re not running your business.
Here’s the truth nobody in this industry wants to say out loud:
Most agencies are mediocre. And the cost isn’t just their retainer — it’s every sale you didn’t make while they were underperforming.
We started Underdog Marketing because we got tired of watching good Shopify brands settle for average returns from agencies more focused on keeping clients than actually growing them.
We’re not the biggest agency in Australia. We don’t want to be.
We take on a small number of brands, go deep on each one, and deliver results that make the decision to work with us the easiest one you’ll make this year.
No vanity metrics. No reach reports. No “brand awareness” campaigns that conveniently can’t be measured in dollars.
Just more revenue. From your ads. Predictably.
And we’re confident enough to put it in writing.
A real, specific, written guarantee — because if we’re not confident enough to back our work with our income, why would you trust us with your ad spend?
Here’s exactly what happens:
→ We audit your Meta ads account before we start — we find every dollar being wasted
→ We agree on your baseline — ROAS, cost per purchase, or revenue from ads
→ We rebuild your creative strategy, audience structure, and campaign architecture from scratch
→ Within 90 days, we beat your baseline by 30%
If we don’t hit it — we keep working for free until we do.
You cover ad spend. We control the strategy and creative. No results, no fee.
What does 30% actually mean for your business?
If you’re currently making $50,000/month from Meta ads — that’s an extra $15,000 per month. $180,000 per year. From the ad spend you’re already committed to.
That’s a new hire. A product launch. A year’s worth of stock. Whatever growth looks like for you.
The fine print (read it — it protects both of us) :
Minimum $3,000/month ad spend required. Results measured apples-to-apples — same product, same season. We need creative control to deliver this. If you override our strategy, the guarantee doesn’t apply. We’re selective about who we take on for exactly this reason.
We take on a maximum of 3 new clients per month to protect the quality of our work.
IS THIS YOU?
You’re a founder-led Australian Shopify brand doing $500k–$5M
✓ You’re spending at least $3,000/month on Meta ads right now
✓ Your results are inconsistent — some months great, most months fine
✓ You want someone accountable for your results — not just your campaigns
✓ You’re ready to test new creative, not just run what feels safe ✓ You’re building something with real staying power
You’re shopping purely on price ✗ You want to control every creative decision yourself ✗ You’re not willing to give a strategy 90 days ✗ You want overnight results without the foundation to support them ✗ You’re not currently running Meta ads
Still reading? That’s a good sign. Let’s talk.
15 minutes. We review your account before we even speak. No generic questions — we come prepared with a real assessment of what's working and what isn't.
We present our strategy — creative direction, audience structure, campaign architecture. You see exactly what we're going to do and why before we start.
We move fast. Most clients are live with new campaigns within 2 weeks of signing. No 6-week onboarding. No endless back-and-forth.
Once we find the winning creative angle and your cost per acquisition is locked in, we scale aggressively. More spend, more revenue, predictable returns.
Or we keep working for free. That's the deal — and we stand behind it completely.
