[kc_heading_pac_4_headline_1 size=”44″ color=”#000″ ]Having Your Own Website [/kc_heading_pac_4_headline_1]
[kc_heading_pac_4_headline_1 size=”44″ color=”#000″ ]Is A MUST [/kc_heading_pac_4_headline_1]
You can’t own your own TV station, your own radio station, or your own newspaper. You CAN own your own website.
In an age when more and more of your customers are going online to research, to share, to discuss, to review, to BUY, your business NEEDS its own website.
Building, and continuing to build your own website, provides the rock on which you can constuct your entire internet marketing strategy.
Does Your Old Website Need Updating? Rejuvenating?
The old days are gone. A six or eight-page static, lifeless website that never changes just doesn’t ‘cut it’ in the search engines, or with customers, any more. Google has moved on, and so have your customers. An out-of-date, ineffective website is a waste of time, effort and money. It puts your customers off, because it doesn’t give them what they want. Today, you need a bright, helpful, interesting, engaging, living website.
Are There Costly Problems with Your Existing Website?
If your existing website isn’t performing, if it’s in fact driving potential customers away, here are 10 problems to look for…
1. Customeers may find it hard to navigate around your site. If they can’t easily find what they’re looking for- they’re gone. Make sure your navigation is simple, clear, logical.
2. If the look & feel of your site are off, if the colours clash, if it looks unprofessional, they’re gone. If you want your business to look professional, make your website professional.
3. More and more visitors are searching the internet on mobile devices. If your website isn’t mobile-friendly, they’re gone. Make sure you have a responsive website that can be viewed on a mobile device, or a dedicated mobile website.
4. Maybe you’re not getting much reponse because your site has no ‘call-to-action’. Work out what you want your visitors to do, and then show them how to do it- and why!
5. Many websites hide their Contact details behind a little link at the footer of the page. Get your Contact details on every page of your site. It brands you, it makes it easy for the customer to find you. Heck, it even helps with your Google Places ranking. Oh, and don’t forget a Map.
6. “The best place to bury a body is on Page Three of Google. Nobody goes there”. If you have little and/or poor content, if your pages aren’t optimised, if there’s no good content to keep them and bring them back, the search engines won’t rank you. Then you don’t really have a website, you just have a hole in virtual space that you pour real money into.
7. If you don’t try to get their email address, when they’re gone, they might be gone forever. Make sure you have a form to capture their email address, and a good reason for them to give it to you!
8. If there’s no helful, useful and interesting content on your site, then you’re missing out on the best opportunity you’ll ever have to build a relationship with them, by earning their trust.
9. Pay attention to the time it takes your site to load. Your visitors do, and just like you, if it takes to long, they’re out of here. Slow load times also reduce your search engine rankings, so be on top of this.
10. Social Media sites are where your customers are meeting, comparing notes, talking about you. Are you talking with them? Do you have the important Social Media buttons on your site, linking to your Fan Pages etc?
And don’t forget about mobile!
Within the next couple of years, there will be more searches done on mobile devices (mobile phones, tablets etc.) than on desk-bound PC’s and laptops. If your site isn’t set up for mobile, it probably looks awful on those devices, and positively drives customers away. How mobile-ready is your site? Check how it looks, here.
Mobile & Your First Website
If you’re starting out with a new website, ensure that it’s what’s called a responsive web design website. That means that it automatically adapts what it provides the user, depending on the device they are using at the time.
Do You Have A Website That’s Not Mobile-Friendly?
If you’ve got a current site that isn’t mobile-friendly, you need to either replace it, or get a separate mobile website.
If your site isn’t doing a good job, and isn’t too large, then replacing it with a new, responsive site is the way to go.
Otherwise, in setting up a mobile website, you don’t have to duplicate ALL of the content of your existing site- a simple 5-6 page mobile site can do a lot of good, without breaking the bank.
We’d love you to share your thoughts, your experiences, your advice on having a business website. Please leave your Comments here- we promise to respond to them.