[kc_heading_pac_4_headline_1 size=”44″ color=”#000″ ]Are Talking With Each Other:
[/kc_heading_pac_4_headline_1][kc_heading_pac_4_headline_1 size=”44″ color=”#000″ ]Are You Talking With Them?[/kc_heading_pac_4_headline_1]
Social Media Marketing: What is It Good For?
Social Media gives you and your local Canberra business unprecedented opportunities to interact directly with your customers and build relationships with them in an open, honest and engaging way.
Properly utilising Social Media means that you can gain valuable insights into what your customers are saying and thinking about your business, and your products. It also means that you are putting a human face and personality to your business, rather than just being some impersonal corporate entity.
You’d think something so powerful would cost a lot of money, but it doesn’t. You don’t have to spend a cent. All the major social media platforms are free. However, while these platforms are free, they can cost you a lot of time. Time you don’t have enough of. The issue of time-wasting on Social Media is beautifully summed up by leading marketing and communication expert, Seth Godin, in this video…
Reality Check: We’re Interested In REAL Interactions via Social Media, Not Wasting Time.
So What Are Some Of The Main Social Media Platforms?
Unless you’ve just stepped out of a time machine from the past, you’ll recognise at least some of the names.
You may know more than the ones listed above, but they are the ones to concentrate on, and learn about. Interestingly, each of them is different. Each of them help you communicate with different, but often overlapping groups of people. Each of them communicates in a different way. The following cartoon will give you a flavour of the differences.
Using Social Media Marketing to improve your small business marketing.